Inspired INC.

 
 

Perennial founder Emily Brew, along with co-authors Lisa MacCallum and Nicole Howson, dove deep to research the most effective — and successful — “purpose-led” businesses. After five years, they distilled what they discovered into a framework for any business leader to draw from.

 

Sector 

Purpose-led Business

Services

Benchmarking

B Corp & ESG Insights

Audience Analysis

People-Centered Insights

Stakeholder Engagement

Board & Advisory Facilitation

Corporate Signature Programs

Comms Strategy

Comms Tools & Practices

Collaborators 

Lisa MacCallum

Nicole Howson

One Man Band Studio

Building trust as a competitive advantage 

Their findings became the book Inspired INC.: Become a Company the World Will Get Behind, which outlines the payoff for standing for — and delivering — something bigger than profit. These companies generate trust among all of their stakeholders, which in turn generates growth, innovation and resilience. The book offers a roadmap for anyone who wants to lead that kind of success.

Today, the Perennial team works in a strategic partnership withInspired Companies, an advisory firm devoted to accelerating the purpose transition in the private sector.

 

"Inspired INC. serves as a handbook to deliver on the promise of purposeful business while acknowledging the pitfalls and practicalities of public markets."

Mark Wilson
CEO, Blackrock

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Purpose Springboard