World Forestry Center
Forests provide clean water, recreational spaces, biodiversity, climate solutions, and sustainable resources. Yet, these critical ecosystems and their management are at risk as most people have grown disconnected from our role as forest stewards. World Forestry Center is leading a transformative effort to bring people and forests back together — and they’ve asked us to help.
Sector
Sustainable Forestry
Services
Audience Analysis
People-Centered Insights
Stakeholder Engagement
Board & Advisory Facilitation
Comms Strategy
Strategic Messaging
Collaborators
A/B Cultural Drivers
Emily Jensen
Nicolai Kruger Studio
plus and greater than
Studio DAD
Trina Stout Strategies
Upswell Design Studio
Defining an all-hands vision for sustainable forestry
With our expertise in social change and communications, we’re helping World Forestry Center seize the public’s growing awareness of how healthy forests and healthy societies are intertwined, through catastrophic wildfire, climate change and population growth.
Cultivating new spaces & places to reimagine forestry
Perennial led strategic sessions with external advisory committees and World Forestry Center’s board to define and activate the organization’s new role in social change. We then assisted the core team in bringing this vision to life through various initiatives: envisioning its impact in a new physical space, developing a strategic communications plan, repositioning their signature forestry conference, and facilitating a cross-sector cohort of wildfire influencers.
Results
Through its existing and new programming, World Forestry Center is demonstrating how new approaches can engage a broader range of stakeholders to drive meaningful progress for sustainable forestry. The proof of concepts we crafted together continue to inform a broader evolution in the organization’s facilities, programming and operations.
