World Forestry Center

 
 

Forests provide clean water, recreational spaces, biodiversity, climate solutions, and sustainable resources. Yet, these critical ecosystems and their management are at risk as people have grown disconnected from our role as forest stewards. World Forestry Center is leading a transformative effort to bring people and forests back together — and they’ve asked us to help. 

 

Sector 

Sustainable Forestry

Services

Audience Analysis

People-Centered Insights

Stakeholder Engagement

Board & Advisory Facilitation

Comms Strategy

Strategic Messaging

Collaborators

Trina Stout Strategies

plus and greater than

Nicolai Kruger Studio

Upswell Design Studio

A/B Cultural Drivers

Defining an all-hands vision for sustainable forestry

With our expertise in social change and communications, we’re helping World Forestry Center seize the public’s growing awareness of how healthy forests and healthy societies are intertwined, through catastrophic wildfire, climate change and population growth.

Cultivating new spaces & places to reimagine forestry

Perennial led strategic sessions with external advisory committees and World Forestry Center’s board to define and activate the organization’s new role in social change. We then assisted the core team in bringing this vision to life through various initiatives: envisioning its impact in a new physical space, developing  a strategic communications plan, repositioning their signature forestry conference, and facilitating a cross-sector cohort of wildfire influencers.

 

Results

Through its existing and new programming, World Forestry Center is demonstrating how new approaches can engage a broader range of stakeholders to drive meaningful progress for sustainable forestry. The proof of concepts we crafted together continue to inform a broader evolution in the organization’s facilities, programming and operations.

 

“Perennial was a fantastic strategic and programming collaborator. They struck the perfect balance between engaging and stimulating participation, and the focus and discipline to drive brainstorming discussions toward meaningful, actionable results. Moreover, their broad-based expertise in communications, branding, strategic planning, and social change helped our organization imagine the possible, grow, and improve. I look forward to our next project together.”

Joe Furia
Executive Director, World Forestry Center

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