Robert Wood Johnson Foundation
How does the largest philanthropy in America dedicated to health deliver its biggest idea for the country? The Robert Wood Johnson Foundation started with its own team — with the help of Perennial and our collaborators.
Sector
Health Care Philanthropy
Services
Values
Team Alignment
People-Centered Insights
Movement Mapping
Board & Advisory Facilitation
Strategic Messaging
Comms Tools & Practices
Collaborators
Turning towards a Culture of Health
The Robert Wood Johnson Foundation has been committed to improving health and health equity for everyone in America for over 50 years. With that deep experience, they understand that good health doesn’t just depend on hospitals and clinics — it relies on where we live, learn, work and play. It relies on a nationwide Culture of Health. And that’s an idea that requires a completely new approach to health and health equity, for the whole field.
The power of guiding principles
To lead this change nationally, the Foundation needs to live it internally — which led them to ask for our support in revising their guiding principles. Perennial ran a collaborative process that engaged every member of the Foundation’s staff, with the Foundation’s board shaping the final product.
The power of we
With this renewed vision, Perennial partnered with the creative teams at Olio and Schwartz Powell to roll out the new guiding principles to all staff, re-connecting employees to their shared core values, and re-energizing them around their biggest idea yet.
