Nike Foundation

When the Nike Foundation set out to address global poverty, they saw a big opportunity that international development had largely overlooked — adolescent girls.

Sector 

Corporate Philanthropy

Services

Brand Positioning

Strategic Planning

Audience Analysis

People-Centered Insights

Stakeholder Engagement

Board & Advisory Facilitation

Corporate Signature Programs

Brand Identity

Comms Strategy

Comms Tools & Practices

AWARDS

The Girl Effect

Webby Award, 2009

One Show Interactive Pencil (silver), 2009

One Show Design Pencil (silver), 2009

Cooper Hewitt National Design Museum Triennial Exhibition, 2010

EthicMark Award, 2011

Bradford Animation Festival, 2011 

The Clock is Ticking

TED Ads Worth Spreading, 2011

Despite their potential, girls in the global South were underinvested in and left out of solutions 

The foundation aimed to change that by making the case for investing in girls. Perennial's founder recognized the power of this story and helped shape the Girl Effect — showing how empowering one girl creates a ripple of change for her family, community, and country.

Getting adolescent girls on the global agenda

As one of the Foundation’s leaders and its Brand Creative Director, Emily Brew helped craft the Girl Effect strategy that drove the Foundation’s first decade of work and delivered award-winning awareness tools in The Girl Effect and The Clock is Ticking videos.